The pitfalls of collaborative innovation So, if collaboration is so beneficial, why is it not the dominant mode of innovation? Quite simply because it is not always that easy to implement and there are significant pitfalls one might inadvertently step into on the way. The 3 biggest pitfalls to be aware of when attempting to …
Why collaboration beats competition Conventional Marketing theory (and common sense) teaches us that, in order to win in business, you have to be better, faster or cheaper than the competition. But does this also hold true for innovation? On the surface, you would probably say “yes, of course”. If you can deliver innovations better, faster …
Independent management consultant: strategic marketing, product management & collaboration
